Boomer behavior

October

I like surveys Ã¢â‚¬â€ especially when I fit into the demographic that’s being surveyed.
So I took particular interest in a survey released yesterday by “Mediamark Research”:http://www.mediamark.com/ on baby boomer trends and habits. Here are the major findings:

Consumers born between 1946 and 1964 are more likely to:
Vote, play the lottery, remodel their homes, own/lease three or more vehicles, have a big-screen TV, sign petitions, believe strongly in preserving the environment, exercise at least twice a week, and believe they will be better off financially in the next 12 months.

About one-fourth of those surveyed did not have health insurance.

I guess that last point is the most troubling. What good is a 42-inch television and three cars if you have to worry every time you go to the doctor?

This entry was posted on Tuesday, October 9th, 2007 at 12:00 pm by Linda Lombroso.
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